Job Description

Job Description

The Director of Retail Marketing will lead Windsor Fashions' in-store marketing strategy, developing and executing impactful programs, for a +350 store chain, that elevate the customer experience, drive traffic, and boost conversion rates. Collaborating closely with cross-functional teams, this role will champion innovative, omnichannel campaigns that amplify brand presence, enhance customer engagement, and foster loyalty. Ideal candidates will have a proven track record in retail marketing, consumer engagement, and experiential marketing—preferably within the fashion industry.

Essential Job Functions & Responsibilities:

Strategic Leadership:

• Lead store marketing efforts and collaborate with the Field Organization (CRO, SVP Stores) to design and execute a customer-centric store marketing strategy.
• Elevate customer engagement through tailored initiatives that encourage retention, shopping frequency, and omnichannel experiences.

Campaign Development:

• Conceptualize and implement in-store marketing strategies that drive traffic, spark product discovery, and optimize conversion.
• Collaborate with Brand Marketing, Visual Marketing, Store Operations, CRM, Email Marketing, and Digital Marketing to deliver cohesive omnichannel campaigns.
• Align in-store marketing initiatives with brand messaging and visual standards to ensure consistency.

Localized & National Execution:

• Simultaneously drive national, regional, and localized in-store marketing initiatives to cater to key markets and consumer demographics.
• Develop and implement high-impact strategies for new store openings, driving awareness and traffic growth.
• Manage the relationships with the developers and mall management to secure brand-appropriate marketing assets available on behalf of each store to increase awareness and drive new customers.

Cross-Functional Collaboration:

• Work with the retail operations team to leverage the field to implement marketing priorities in store (Brand Campaigns, Strategic Merchandising and Business Priorities, Promotions, Email/SMS Acquisition goals, etc.)
• Partner with digital and CRM teams to integrate local and grand opening marketing initiatives across paid digital, email, and SMS channels.

Performance & Innovation:

• Monitor industry trends, competitive benchmarks, and emerging marketing technologies to maintain a cutting-edge approach.
• Manage and drive key KPIs for this role include achieving customer file growth targets, driving the traffic plan, and delivering strong retail marketing performance across channels.

Budget Oversight:

• Own store marketing budget and develop incremental analysis to ensure efficient use of spend and present ROI findings in monthly executive meetings.
• Analytics-Driven Insights:
• Partner with the analytics team to design and evaluate retail tests, tracking objectives, metrics, and outcomes.

Key Qualifications & Requirements:

Experience:

• 10–12 years of Retail Marketing experience, with a strong background in omnichannel strategies and brick-and-mortar retail expansion.
• Proven expertise in experiential marketing and creating immersive customer experiences that drive brand loyalty.

Analytical & Strategic Skills:

• Proficient in marketing analytics and customer segmentation, with the ability to extract actionable insights.
• Skilled at balancing strategic thinking with tactical execution and managing tradeoffs effectively.
• Ability to segment and manage a 350+ store portfolio—grouping like stores to drive efficiency, while recognizing and addressing unique needs to maximize performance across all tiers.
• Analytical, with the ability to navigate a lot of data and pull out actionable insights
• Data-driven with strong analytical skills—adept at leveraging dashboards, reporting tools, and KPIs to identify trends, optimize performance, and inform strategic decisions.
• Ability to manage a diverse store portfolio while addressing unique market needs.

Leadership & Communication:

• Strong leadership, collaboration, and communication skills to inspire teams and stakeholders.
• Knowledge & Passion:
• Deep understanding of the Windsor customer, her lifestyle, and shopping behaviors.
• Creative problem-solver and decision maker with a proven track record of delivering results
• Travel Requirements:
• Domestic travel required to visit store locations and evaluate in-store marketing initiatives.

Physical/Environmental Demands and Overtime & Availability:

Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Must have the ability to walk short distances. Sedentary work. Exerting up to 10 pounds of force occasionally and/or a small amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Adequate movements (motions) of the wrists, hands, and/or fingers. Team members are required to have close visual acuity to perform activities such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

*Job descriptions are merely a summary of the position. Duties and responsibilities are subject to change and may include any other that management finds necessary to successfully maintain business operations.

WINDSOR EQUAL OPPORTUNITY EMPLOYER

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