Job Description

Vice President of Marketing

Russ Lyon Sotheby’s International Realty is seeking a strategic, hands-on Vice President of Marketing t o lead brand and marketing strategy across Arizona. As a premier luxury real estate brokerage, we connect discerning clients with exceptional properties and deliver a consistently elevated experience for clients and advisors.

This role will set marketing direction, build scalable operating rhythms, and drive measurable outcomes across brand visibility, advisor enablement, recruiting, and digital performance. The VP of Marketing will partner closely with executive leadership, brokerage leadership, and office leaders while empowering the Director of Marketing and other members of the team to deliver high-quality output at speed.

Essential Responsibilities

• Own and evolve the statewide marketing strategy, positioning, and go-to-market plans to grow brand visibility, advisor recruitment, and market share
• Lead marketing operating cadence across multiple offices and regions, ensuring alignment, prioritization, and consistent execution
• Oversee advisor marketing enablement and high-volume collateral production through clear workflows, quality standards, and service-level expectations
• Manage, mentor, and scale the marketing organization, including performance management, hiring, and team development
• Own the annual marketing budget, vendor strategy, and ROI reporting across channels and programs
• Lead digital strategy and performance across website, SEO, paid media, social media, email, CRM, and marketing automation, with continuous optimization tied to KPIs
• Establish performance dashboards and reporting for leadership, translating data into decisions and action plans
• Strengthen brand governance and consistency across all touchpoints, ensuring alignment with Sotheby’s International Realty brand standards and local market differentiation
• Build relationships with external partners, agencies, vendors, and media to expand earned exposure and premium partnerships
• Serve as a strategic advisor to executive leadership and brokerage leadership to ensure marketing priorities match business goals

Qualifications

• 10+ years of marketing experience, including 5+ years leading teams in a high-output environment
• Background in luxury real estate is a plus. We are also open to leaders from adjacent luxury industries who are accustomed to delivering world-class service and operational excellence
• Proven ability to lead multi-channel marketing strategy with measurable outcomes and strong operational execution
• Strong people leadership - demonstrated success building, coaching, and scaling teams
• Deep comfort with data - ability to define KPIs, build reporting rhythms, and optimize performance based on insights
• Strong communication skills with the ability to influence agents, office leadership, and executive stakeholders
• Highly organized, able to manage multiple priorities across geographies, and comfortable making tradeoffs quickly
• Vendor and budget management experience, including agency oversight and contract negotiation
• This role is based onsite to foster collaboration with our marketing team and leadership. After an initial ramp-up period, the VP may incorporate one to two flex/WFH days per week.
• Travel to multiple Russ Lyon Sotheby’s International Realty offices is expected to ensure strong presence and partnership across the region

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