Job Description
Position Summary:
We are seeking a strategic and results-driven Marketing Specialist to lead our marketing efforts and support business initiatives. The ideal candidate will have a strong understanding of B2B marketing in the construction industry, with experience developing and executing marketing strategies that enhance brand visibility and support company goals.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy aligned with the company’s business goals and growth objectives.
- Manage the company’s online presence, including website content, SEO, and social media channels (LinkedIn, Instagram, etc.).
- Create compelling content including brochures, newsletters, project profiles, and presentations to support business development.
- Coordinate marketing materials to promote company and achievements.
- Plan and manage company participation in industry events, career fairs, trade shows, and networking opportunities.
- Collaborate with business leaders, project management teams to develop, project proposals, and client presentations.
- Maintain and update a database of marketing materials, project photography, and client testimonials.
- Monitor market trends, competitor activity, and customer insights to inform marketing tactics and strategy.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of marketing experience, preferably in the construction, engineering, or B2B services sector.
- Strong understanding of the construction industry, particularly mechanical contracting, is a plus.
- Excellent written and verbal communication skills.
- Proficiency with marketing tools such as Adobe Creative Suite, Canva, HubSpot, or similar.
- Experience with website CMS (e.g., WordPress), SEO, and analytics platforms (e.g., Google Analytics).
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative thinker with strong problem-solving skills and attention to detail.
Preferred Skills:
- Graphic design and/or video editing capabilities.
- Familiarity with proposal management and project pursuit processes in the construction industry.
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